GM First Responder Appreciation

Art Direction + Design

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What does it mean to be a First Responder? They’re the first to respond. The first to support. The first to comfort. First Responders drop everything to be in harm's way from the very beginning. They’re first in the hearts of their family at home, and first for their team at work. These incredible men and women are the first to make unbelievable decisions every day, and we owe it to them to recognize the hard work and sacrifices they make to be first.

With this in mind we created an integrated campaign featuring real and local First Responders that cultivated awareness and appreciation for First Responders by showcasing the juxtaposition of all facets of their lives in a meaningful, authentic, and relatable way.

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