NEW LOGOS

OLD LOGOS

REBRANDING

GM Vehicle Purchase Programs Rebrand

Art Direction + DESIGN

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Whether impacting young minds as an educator, saving lives as a first responder, protecting our country as a member of the Military, or planning for a brighter future as a college student, these are the ones who make the world a better place. At GM, we not only recognize but appreciate all the doers of the world. We believe it’s our duty to keep them moving, because without the ability to get where they need to go, how will they change the world? Our appreciation for all that they do is the basis of our Vehicle Purchase Programs, which helps them get exactly what they need in a vehicle for less.

With incongruent and outdated branding as well as out of touch discount lingo representing these important appreciation programs, we were tasked with creating a new identity for each of the 7 GM Vehicle Purchase Programs (VPP). We created fresh, relevant brand identities that each have their own unique style, tone, and personality while remaining cohesive with one other and the GM VPP brand as a whole.